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Property Marketing
If you are selling your home, Allegra & Howard and the Willis team along with Keller Williams Realty will handle every detail, from property value analysis, home staging and placement, and personalized showings to the final closing, with aggressive marketing, professionalism and confidentiality that has become the cornerstone of our reputation. We specialize in premium, luxury and mid-priced single-family homes and condominiums, and have developed a unique network of contacts and marketing tools to aid in selling these properties.
Marketing proves to be the single-most effective tool in selling premium and luxury real estate. Through our own investments in targeted advertising as well as our company's affiliation with Keller Williams Realty, we offer regional, national and international exposure for our estate listings.
The Willis Group invests significant amounts of their own funds in a variety of marketing initiatives, including newspaper, magazines, cable TV, and other publications in Dade and Broward County.
Direct mail tools include The Willis Group's My Florida Home News, a 12-page full-feature newspaper that has proven to be one of the most productive ways to publicize awareness of the seller's property. The Willis Group invests heavily in direct mail campaigns and has produced their own direct mail mega-post cards and templates. E-marketing is critical in today's real estate market, and again the partnership between The Willis Group and Keller Williams Realty demonstrate an unmatched depth of coverage. With all of Allegra and Howard's listings included on the Keller Williams Realty website, and the extensive services and access that the Willis' own website provides their own listings, buyers have plenty of opportunities to located and gain detailed access to the seller's home for sale.
Allegra and Howard of course insure that all of the more than 1,500 Keller Williams agents in Broward and Dade County and the 600 market centers and more than 55,000 Keller Williams agents nationwide are fully informed and have access to their listings as well as their buyer's needs.
The Willis Group can provide the seller a detailed property marketing plan that will provide the confidence and trust needed by every seller.
We call our approach the “Plus-Plus” Program
We spend/invest 12% or $4,500 per month on Plus-Plus
We have referrals and leads from …
• Past customers and clients
• 60th Keller Williams agents – U.S. & Canada
• Two referral networks
• Lenders and title companies
• Relocation departments … Cytrix, Florida Power, others
• Area Hotels: Howard’s background in hotels – constant touch for relocations
We have many ways to identify & attract buyers
•Over 70th mail-outs a year = a ton of referral business
• Each day we’re on the phone looking for buyers
• Our five K Agent promotion – potentially five thousand
dollar$ to winning Agent
• Weston’s Cable Channel 13 Parade of Homes
• Our own newspaper: My Florida Home News
We have many ways to identify & attract buyers
•Sun-Sentinel Sunday Real Estate section – half page feature display
• Our Sunday Tour of Homes – advertised in Sun-Sentinel open houses
• We knock on (40) doors per day – featuring your home’s flyer
• E-mail flyer blitz to thousands of area Realtors
Page hits by Visitors during the last (90) days
Days Today 7 30 60 90
Totals 24 420 2,668 5,174 7,829
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My Florida Home - our “Local” Newspaper is distributed to more than 4,000 homes and business outlets monthly
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We Are Direct Mail Specialists
Our custom data base allows us to target specific communities matching your projects’ required demographics. Our mailings include high-quality, full-color letters, mega-cards and our newspaper.
Our 12 Advertising Strategies
For Maximum Exposure to Move-Up and Relocation Buyers Creating Demand For A Top-Dollar $ale
•Buyers: Local Advertising: Everglades to 441 - Sun-Sentinel Real Estate Section
•Agents: Nation-wide: Keller Williams National Realtor Network / kw.com
•Buyers: Local Communities: My Florida Home News: Featured Home Section
•Buyers: Local TV Media: Advanced Cable Channel 13 – 24/7 Fifteen rotations daily
•Agents: MLS (Multiple-Listing Service)*
•Buyers: Direct Contact: (40) Homes per day with your home flyer
•Buyers: Direct Mail – Just Listed Mailer to neighbors and other lists
•Realtors: E-campaign: E-mail brochures to hundreds of area Realtors
•Buyers: 1-800-791-4736 Call Capture Telemarketing-some people avoid Realtors
•Buyers: Open Houses
•Agents: Broker’s Open Luncheons
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