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Keller Williams® A Paradigm Shift
Today's real estate industry is leaving behind outdated broker-focused business strategies.
Keller Williams® emphasizes associate leadership and the importance of individual real estate businesses.
Keller Williams® believes we must remain flexible and innovative in the face of an evolving market and an increasingly Internet-empowered clientele.
Keller Williams® represents a vehicle for profit,stability and success to REALTORS®. | |
| Keller Williams® offers a unique culture of teamwork and cooperation.
Keller Williams® offers training and consulting opportunities to grow your business. |

| The Fundamental Difference
Most real estate companies today operate under the belief that their associates are great because they work for a great company.
Keller Williams® believes it is a great company because it has great associates. We believe that if we build the careers of our people, they will build the company.
This is the fundamental difference between Keller Williams® and most companies.
What are the assest of your company? At Keller Williams® our associates and our relationships with them are the company assets. |
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| Mission
To build careers worth having, businesses worth owning and lives worth living.
Vision
To be the real estate company of choice for a new generation of sales associates and real esate owners.
Belief
Real estate is a local service business driven by individual real estate associates and their local image with their centers of influence.
Values
GOD-FAMILY-BUSINESS |
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Belief System WI4C2TS
WIN/WIN - or no deal
INTEGRITY - do the right thing
CUSTOMERS - always come first
COMMITMENT - in all things
COMMUNICATION - seek first to understand
CREATIVITY - ideas before results
TEAMWORK - together we achieves more
TRUST - starts with honesty
SUCCESS - results through people |

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Local Management Support
Gary Keller and Mo Anderson operate Keller Williams® on the principle that people make a difference. Sales associates are considered colleagues and if Brokers concentrate on developing their people, their people will, in turn, develop their companies.
The Keller Williams® System and Management Support work inter-dependently to provide the foundation for this leading-edge career opprotunity.
To facilitate this forward thinking, full company support for the associate/partner is a priority.
STAFF:
- NON-COMPETING TEAM LEADER (TL)
- MARKET CENTER ADMINISTRATION (MCA)
BUILDING:
- COMPANY IMAGE
- PROMINENT LOCATIONS
- OFFICE LAYOUT
TRAINING:
- Keller Williams® University
TECHNOLOGY:
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Learning Based Belief
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As you would expect in the industry's finest real estate company, both education and trainging are tailor-made for our affiliate Brokers and Associates. Keller Williams® Associates receive the very best in real estate education through on-going training from Keller Williams® University. Keller Williams® University was developed around a "learning-based belief" system. |
| A learning belief system is based on the theory that an individual is learning based when they have made the decision to use effective learning as the foundation piece for their action plan to develop their life. This is not knowledge for knowledge's sake, but "knowing for doing's sake."
At Keller Williams®, our education programs provide our associates/partners a learning-based environmnent. Our associate/partners are encouraged to develop a learning plan that incorporates the steps to self-mastery. |

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The Keller Williams® University curriculum is based on seven curricula delivered at a grass roots level. |
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Seven Curricula:
- SALES
- MEGA SALES
- MANAGEMENT (TEAM LEADERSHIP)
- OWNERSHIP
- TECHNOLOGY
- LIVE
- PERSPECTIVE
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Personal Development:
- TRAINING
- MASTERMIND GROUP
- ONE-ON-ONE CONSULTING
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The Sales Career Path of People Leverage |
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SALES & MARKETING |
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ADMINISTRATION & PROCESSING |
| 1st level |
YOU |
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YOU |
| 2nd level |
YOU |

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1st Assistant |
| 3rd level |
YOU |
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Admin/Accounting + Transaction Coordinator |
| 4th level |
YOU + Buyer Agent |
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Admin/Accounting + Transaction Coordinator |
| 5th level |
YOU + Buyer Agent + Listing Specialist |
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Listing Coordinator +Adm/acct. + Trans/coord. |
| 6th level |
Buyer Agent + Listing Specialist |
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Marketing Dirctor + Listing Coordinator +Adm/acct. + Trans/coord. |
| 7th level |
Buyer Agent + Listing Specialist |
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Marketing Dirctor + Listing Coordinator +Adm/acct. + Trans/coord. |
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EagentC, is an in-house "agent-funded, agent-driven" team of technology experts whose mission is to provide research and internet tool development, as well as to protect and develop the real estat agent's e-realty fiduciary position. Funded by agent contributions, EagentC is uniquely focused on agent | |
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ALL THAT WE OFFER:
- KW.COM
- EagentC.com
- homesbyAuction.com
- Agent Web Site Templates
- Market Center Web Site Templates
- Keller Williams® Intranet and Resource Center
- Market Sites
- 7th Level Agent Web Site Strategy
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- Technology Training
- Customer Support
- Online Help Desk
- KWU.com
- Keller Williams Family Reunion.com
- M.O.R.E. Accounting Systerm
- Weekly Technology Newsletter and Update
- Online Marketing Resources
- And much, much more ...
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Leadership From The Ground Up |
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The Associate Leadership Council is comprised of the top twenty percent of the Keller Williams® agent body in the Market Centers. The purpose of the Associate Leadership Council is to guarantee our associates a vehicle for giving direct in-put as to the operation of Keller Williams®.
The ALC is actively invovled in the leadership of the company, holding ownership and management accountable to live within the budget and participates in attaining the goals of the Market Center, i.e., production, drive profit, education and standards and principles. This is NOT a sales meeting, nor is it a complaint session.
The ALC acts as the Market Center's "Board of Diretors". They are the guardians of the culture. A covenant agreement of ALC responsibilities is enter into by all ALC members with their Market Center peers. |
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An Open-Book Company |
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At Keller Williams®, our books are open to our associates. On a monthly basis, the Market Center financials are reviewed by our Associate Leadership Council.
There are not secrets from our associtates. Since we are all business partners and since we profit share together, everyone has the right to see the profit and loss statements for the Market Center every month. |
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Budget Accountability |
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| It is the responsibility and concept of the Associate Leadership Council that takes action and participates in holding ownership and management accountablie for staying within the expense budget.
Business Accountability
By allowing our associates/partners to study and understand the importance of financial statements, they can implement these same business systems and disciplines into their real estate business and personal lives.
When was the last time your Broker showed you the financials of your company? |
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Keller Williams® Profit Sharing
Profit Sharing Does Not Come From Associate Commissions
Profit Sharing is a means for distribuiting the wealth and rewarding associates for growing the company.
The Keller Williams® Profit Sharing System was designed to reward its associates for building the company.
The program allows any Keller Williams® associate, affiliate broker, or employee the opportunity to participate in the profits they help generate without assuming any financial risks.
You are vested after three years.
How much of the profits did your Broker share with you last year?
How does your comapny reward you for recruiting associates?
How much money will you contrinue to receive the day you quite selling real estate?
How many real estate companies have paid over $12,000,000.00 in profit sharing to their participating associates?
Profit sharing dollars may vary - this is not an earnings claim. | |
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Keller Williams® Market Center Profit Sharing Calculation
Here is the formula that determines how much of the profit goes into the profit sharing pool.
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The Market Center profit pool is distributed as:
25% of the first $2,990 of owners' profit
35% of the next $8,250 of owners' profit
50% of the excess over $11,240 of profit
Associate/partner profit share is generated from ... the owner's profit; it does not come from the agent commissions.
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When an associate you referred to Keller Williams® generates a profit, you share in his/her profits. You are rewarded for growing the company!

Keller Williams® Associate Profit Sharing Distribution
After the Market Center profit pool is determined, then the associate/partner's individual profit pool is determined by the associate's contributiont ot he Market Center's income that month.
Distributing the Associate Profit Share Pool
The profit pool is distributed as:
50% goes to the agent's direct sponsor
10% goes to sponsor #2
5% goest o sponso #3
5% goest to sponsor #4
7.5% goes to sponsor #5
10% goest to sponsor #6
12.5% goes to sponsor #7 |

The term sponsor is anyone in the KWR system who was chosen by the recruit as the person who referred them to the company.

Compensation for a New Generation |
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Associate/Partner Compensation
Keller Williams® is committed to the concept of associate/partner compensation being more than jsut commission programs.
Commission compensation at Keller Williams® is Low Risk-High Keep. Keller Williams® is able to accomplish this through a cap system.
Two payments are capped:
1. The amount you pay the International Franchise. 2. The amount you pay your local office.
How Much Did You Pay?
Calculate how much you paid your Broker last year in company dollars, referrals, fees, annual marketing and associate fees.
Profit sharing dollars may vary - this is not an earnings claim.
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| Agent Commission Program
The Following Outline Applies to a Single-Agent. The KW model envisions lower commission caps (maximum fee paid) for team members depending on the structure of teams. See our Team Leader for details on what your specific commission structure would be.
· Market Center Annual Cap: $18,000 payable at a rate of 70/30%
· KW International Royalty: $3,000 payable at 6% per transaction
· KW Annual Fee: $25.00
· Market Center Application Fee: $25.00
· Errors & Omissions Insurance: $16.25 / month
· Technology Consortium Fee: $15.00
· Copies: B&W @ $.05/copy; Color @ $.25/copy
· Long Distance Phone: per usage (no charges from Key West to Palm Beach)
· Office Space: See Team Leader
· Desk Space: See Team Leader
· Processing Fee: If charged to customer, income to Agent |

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- Mission
- Vision
- Belief
- Values
- The Agent First
- Open Book Company
- Learning-Based Living
- KW University
- Local Management Support
- Associate Leadership Council
- It's not What You Earn, It's What You Keep
- Profit Sharing
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| Are you ready to embrace the most significant movement to occure in the real estate industry? We look forward to you joinging the real face of real estate: |
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Keller Williams® | |
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